On Wednesday evening, the Peach played James Last’s “A Whiter Shade of Pale,” James Galway’s version of “Annie’s Song,” Jack Jezzro’s take on “Let It Be,” Ray Conniff’s “Some Enchanted Evening” and Henry Mancini’s “Love Theme from ‘Romeo & Juliet.’” He throws in about two songs an hour with vocals for extra flavor. Kurtz, who started in radio at age 13 and once worked as a jock on Atlanta’s former hip-hop station 95.5/The Beat, said the library is 2,500 songs deep, most of it from the 1960s and 1970s. The Peach focuses heavily on orchestral instrumentals often dubbed “beautiful music,” or, more derisively, “elevator music” back in the day. He hired voice-over expert Jeff Laurence, who was B98.5′s voice guy in the 1990s, to do the station liners and added jingles modified from a 1960s easy-listening station out of Los Angeles. “I have a passion for good radio,” Kurtz said in an interview with The Atlanta Journal-Constitution.
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